FOCUS ON:
Rewards and drivers as different types of feedback pointers
FOCUS ON:
Personalisation
Social Media
Empowering customers
FOCUS ON
Positive feedback / frequency / affective filter
FOCUS ON: Quality and quantity of feedback Score keeping http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-of-gamification/